Interview with the author of the new Group 484 logo
The winner of the contest for the selection of the new logo of Group 484 is Nikola Dimitrović, an artist and graphic designer, who lives and works in Belgrade. In the competition of 103 applications, Nikola won with his simple, effective, and elegant solution that will represent the work of our organisation in the coming years.
We talked to Nikola about inspiration, the challenges of art, as well as his next steps in fine arts and graphic design.
“When the contest for the creation of the new logo of Group 484 was announced, I started a little research and was automatically inspired by the humanitarian character of your activities. I believe that humane work, that is, work dedicated to vulnerable groups, is the highest form of care and love, something that always inspires people to be better, selfless, and aware of others. Since this has by no means been an easy path, full of ups and downs, my logo represents the same path, which is uninterrupted from its beginning to its end, which has its currents, and which oscillates between the abstract and the associative like a roof, hugs, signposts”, Nikola voiced his impressions and motivation for participating in the contest.
Art in itself faces a large number of challenges posed by capitalist society, as a society of sameness, but also the previous year of the crisis which, due to the pandemic, hampered the work of independent artists and their sustainability. On this topic, Nikola points out that his biggest challenges are “to push his own limits in work and thinking, not to allow himself to fall into lethargy and always create even when all odds indicate that it is impossible. Inspiration is important, but when it is simply not there, it is necessary to be creative and recreate it, and for that, you need to work hard and create a routine through self-discipline. One can express oneself in various ways, but there is no formula for authenticity, I believe it is up to some other force”.
Like most artists, Nikola has adapted to the new circumstances and is increasingly exhibiting his works online, and on his Instagram page you can find out more about his works, as well as about the planned exhibitions.